Play&go

We create gamification experiences improving user engagement. It´s a tool to create customized apps that improves the user experience, based on gamification, geolocation and augmented reality. With geolocation data we could provide the user information of interest getting more interaction, fun and immersion, in mixed reality. It´s a new channel of promotion and communication for organizations, obtaining geolocated information from users, both socio-demographic and psychographic, for the design of hyper-segmented geomarketing and/or public policy planning strategies.